Back in 2012, in this blog post I compared Capsule CRM with Sugar, Salesforce and Zoho for my own business and for a contemporary art gallery client. This is a detailed post about why I chose Capsule and what you might want to watch out for when making your decision.
This is an updated Capsule CRM review – as at November 2015 after three years use for my own business, and several implementations for clients.
Disadvantages of Capsule CRM
Capsule CRM is a very user friendly system, with a lot of brilliant functionality. It’s extremely cost effective and the process of migration is very easy – within around three business days I can migrate most small businesses (consolidating a few different existing databases) onto the system. I personally love the fact the business is based in the UK – being a UK based company myself, it’s great to support a ‘local’ software supplier when so many of my other software suppliers are based in the US.
For my own marketing consultancy business, I’ve been happy with the system and love the integration with Google Apps so that important emails and proposals can be very easily stored against customer records. Ensure you’re familiar with the limitations of the system listed above, and if those don’t pose a problem for your business I’d recommend migrating onto Capsule – leave those address books and Excel spreadsheets behind you!
If you are a registered charity in the UK, make sure you take advantage of Google Ad Grants. This fantastic scheme offers charities $10,000 per month in in-kind Adwords advertising. Here are our steps to set up success:
A statistical report was released today from DCMS, so we thought we’d create a quick blog highlighting the most interesting points for arts organisations. Full details are on the DCMS site.
In 2011/12, 63.3 per cent of adults in England engaged with the arts three or more times, compared with 78.2 per cent of adults who engaged at least once.
Over two thirds of adults attended at least one arts event in 2011/12 compared with just under half who participated in at least one activity.
Free time activities
In 2011/12, 90.2 per cent of adults reported watching TV as their main free time activity, followed by spending time with friends or family (87.3%) and listening to music (79.0%).
Over three quarters of adults read for pleasure at least once a week and over a quarter of adults visit the cinema at least once a month.
Just over a half of adults (56.4%) read a daily newspaper at least three times a week, with the Sun (17.1%) and the Daily Mail (16.2%) being the most popular daily newspapers to read.
Engagement with a wide range of cultural activities including heritage, arts and museum and galleries was associated with significantly higher levels of subjective happiness.
Engagement with museums and galleries was associated with greater levels of happiness amongst females.
In 2011/12, the majority of children had engaged with the arts in the last year – 98.6 per cent of 5-10 year olds and 99.8 per cent of 11-15 year olds.
71.9 per cent of 5-10 year olds and 72.8 per cent of 11-15 year olds had visited a heritage site in the last 12 months.