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Digital Analytics

Tonica are experts in using website and digital analytics to inform, educate and influence. We are advanced users of Google Analytics which is a free tool that can be used to understand visitors to your website. If you don’t have digital analytics installed for your websites, blogs and microsites currently, Tonica can guide you through the entire process including setting up an account and advising you on how to add tracking code to your websites.

Many clients already have Google Analytics installed and are familiar with the reporting tools but simply don’t have the time to generate reports from the system as frequently as they’d like to.  Within one to two business days, Tonica can create a Google Analytics Insight report for your organisation which will highlight the strengths and weaknesses of your website and blogs and create recommendations for future development.  For arts organisations, digital analytics can produce powerful statistics illustrating the reach of your organisation beyond the boundaries of your performances, events and exhibitions.

A discount can be secured for regular monthly or quarterly Tonica insight reports based on your digital analytics.