01926 298 950
enquiries@tonica.co.uk

Training

As well as offering a full service solution, we also believe in empowering clients to complete their own insight, segmentation and digital analytics.  We offer tailored training courses including Excel, Data Analysis, Google Analytics and CRM systems:

  • Excel

We provide bespoke Excel training based on the needs of your organisation – right from the basics, through to more advanced courses designed to help all staff improve their use of Excel.  We have particular expertise in using Excel for Marketing and Communications – from cleaning up a mailing list to analysing your sales data and campaign ROI.  Our blog includes examples of how to remove duplicates in Excel 2010 and how to improve customer data for a mailing.

  • Data Analysis

We believe in empowering our clients to become experts in database analysis in order to create more powerful marketing and communication campaigns. This training often utilises your existing database and doesn’t require any programming knowledge.

  • Google Analytics

We provide training courses for Google Analytics bespoke to your organisation and for a wider audience. In January 2013, we worked with the Arts Marketing Association to create “A Beginner’s Guide to Google Analytics” which is available free to AMA members on the AMA website.

Read our Digital Analytics section for more information about our approach to bespoke Google Analytics training.

  • Box Office and CRM Systems

We provide tailored training courses for your organisation in the use of  Tessitura for database analytics, strategy, market planning and marketing.  As independent consultants, we are happy to work with other systems and regularly assist our clients in the optimisation of Box Office and CRM systems to help meet organisational objectives.