A statistical report was released today from DCMS, so we thought we’d create a quick blog highlighting the most interesting points for arts organisations.  Full details are on the DCMS site. Art engagement In 2011/12, 63.3 per cent of adults in England engaged with the arts three or more times, compared with 78.2 per cent of adults who engaged at least once. Over two thirds of adults attended at least

In an earlier blog post I compared Capsule CRM with Sugar, Salesforce and Zoho for my own business and a contemporary art gallery client.  This is a more detailed post about why I chose Capsule and what you might want to watch out for when making your decision. Advantages of Capsule CRM It’s extremely cost effective – just £8 per use per month as at May 2012 (a free edition is

  In September 2011, I evaluated CRM systems for a contemporary art gallery.  It was a fantastic opportunity to look generally at the CRM market place and consider what CRM system I should have in place for my own marketing consultancy business. At the outset I had a number of requirements in mind including: the security of data (based on the supplier assurances and, for US suppliers, the Safe Harbor

This 5 minute video shows you a few top tips to neaten up your Customer Data before you use it to create a marketing mailing. It concentrates on issues of lower case and upper case – for example, ensuring all first and last names have ‘proper’ capitalisation with the first letter uppercase and the remaining letters lower case. For postcodes it shows you how to ensure they are all upper

This 5 minute YouTube video shows how to remove duplicates from Customer Data in Excel 2010 using a Customer ID number as the basis for duplicate removal. It uses two techniques – the first using the ‘Remove Duplicates’ button in Excel 2010 and the second using a formula which allows you to see the duplicates individually before removing them.  The formula used in the video is: =IF(A2=A3,”Duplicate”,).