Clients
Tonica has worked with a wide variety of clients, including:
Tonica supported luxury lingerie brand Tatu Couture by creating a four stage strategy to increase digital presence.
“Working with Tonica has not only been a delight but has proved invaluable to my business. I gained a wealth of knowledge from Mary’s expertise and the necessary tools needed to grow Tatu Couture’s digital presence. Mary’s passion and determination along with her systematic approach has been key to driving sales.”
Luisa Sidoli, Creative Director, Tatu Couture
Tonica support Southbank Centre’s in-house team by providing strategic planning, questionnaire design and in-depth reporting of findings.
“Tonica are a delight to work with; Mary’s combination of market research experience and arts sector knowledge has proven invaluable on the projects we have worked on together. Projects are delivered on time and to specification, and client communication is clear and detailed throughout. We look forward to continuing to work with Tonica in the future.”
Liz Pagett, Data Marketing Manager, Southbank Centre
Tonica has worked with Octagon Theatre on several insight projects, including: providing powerful statistics for funding applications; conducting two full service market research studies; and assisting Octagon Theatre to set up their own in-house market research programme.
“The project work carried out by Tonica has been invaluable, providing us with an accurate and informed portfolio of statistics for use in funding applications as well as for conveying positive messages about the Octagon to board members, staff, audiences and press. It has also equipped us with an insight into our customer’s audience experience, giving us the tools to respond and improve on the services we offer. “
Helen Jones, Head of Communications, Octagon Theatre Bolton
Tonica supported Community Research New Zealand in their migration onto Capsule CRM in 2012 from a variety of different systems including Excel and Gmail.
“I want to let you know we’ve really enjoyed working with you and your expertise has been absolutely invaluable to us. How beautiful and strange that we connected across timeframes and continents in this way, in order for your expertise to enrich our organisation”
Jan Hinde, Manager, Community Research New Zealand
Tonica supported Cheltenham Festivals in their migration onto Tessitura in 2010 from three different database systems (Box Office, Membership and Development).
The Royal Shakespeare Company and the University of Warwick
The key objective of the research was to discover the global demand for a new product in the education sector and the structure of that market. The study also evaluated pricing propositions and recommended the pricing structure that was likely to generate greatest demand. Tonica undertook research in six main countries: UK, USA, Canada, Australia, Hong Kong and Germany.
“Tonica worked tirelessly, and with great attention to detail, providing us with exactly the indepth market intelligence we were looking for.”
Jacqui O’Hanlon, Director of Education, Royal Shakespeare Company
“Tonica’s market research provided us with the data we needed to both plan and shape our business model and offer. The research pinpointed our key markets and was also invaluable in helping us to decide on very sensitive pricing points for our products.”
Jonothan Neelands, Associate Dean for Creativity, Warwick Business School
Professor of Drama and Theatre Education, University of Warwick